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3 Solutions When Great Products Fail to Sell

When people don’t buy your services or products, it’s often a challenge to find out why and to make changes that help it sell. This episode of The Cogent Coach Video Blog covers the three most common...

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How I Create Products That Delight Customers and Make Marketing Easier

Customers don’t want to pay for features they don’t find valuable.  Nor do you want to have such a lean offering that it doesn’t provide value.  If you get this balance wrong, marketing is nearly...

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